While digital signage may be noticeable in areas like New York’s Times Square, it’s also used in niches and markets that includes hospitality, education, shopping malls and retail stores, hospitals, gyms and spas, etc.
Digital signage has an extensive range of applications upon which VARs can take advantage of. As David Wible, president and CEO of Industry Weapon, explained at BSM’s Retail IT VAR of the Future Conference, “We are in fact in fifteen core verticals and right now, and we’re just seeing the movement to digital signage. It's seen almost everywhere.”
In sales, for example, Wible says Industry Weapon provides kiosks, video walls and endless aisle solutions. Another good usage example of digital signage use is in casinos. “Every slot bank, every convention hall that's digital, all of the events, as they are changing, the incorporation is done.”
Full story at http://www.bsminfo.com/doc/how-adding-digital-signage-increases-opportunities-for-vars-0001
Related Links:
http://thevarguy.com/blog/digital-signage-opportunities-retail-market
http://www.crn.com/news/components-peripherals/300076863/for-digital-signage-all-digital-signs-point-to-double-digit-growth.htm
http://www.ingrammicroadvisor.com/proav/seven-benefits-of-digital-signage-vars-should-include-in-sales-presentations
http://www.compris-cm.com/en/content/digital-signage-%E2%80%93-opportunities-future
