The Utrecht City Council in the Netherlands lately merged 13 offices around the city into one new $220 million facility housing 3,000 staff. After conducting research, the council have decided that digital signage could provide more effective, more consistent means of connecting people which would also provide greater ease of use and reach the whole organization more efficiently.
The screens around this new building are fundamental to every aspect of the Council's operation. They are used in marketing: Screens in the atrium and public areas provide tourist information and sponsor events. They are used in service delivery: Screens in departmental receptions direct visitors to services and provide direction on waiting times. They are used to notify staff on a variety of subjects, from giving answers to frequently asked questions, to letting them know what's on the menu in the cafeteria.
In this example, it demonstrates perfectly how AV is now a tool that can and should give to every aspect of an organization's work. It is also an illustration of the effectiveness of planning ahead and authorizing an organization's IT department to lead the charge.
Full story and more images at http://www.digitalsignagetoday.com/blogs/av-is-now-a-strategic-tool-for-business-ops/
